Performance Marketing & Paid Media
We treat paid acquisition as an engineering equation. We deploy high-converting creative structures, server-side conversion tracking (CAPI), and statistical audience segmentation to maximize capital efficiency across search, social, and programmatic channels.
Scoped Production Deliverables
- Multi-channel paid media strategy and campaign execution
- Server-side conversion API tracking (Meta CAPI, Google Ads Enhanced Conversions)
- High-velocity creative testing sprint frameworks
- Custom analytics dashboards with blended ROAS and CAC attribution
- Audience modeling, retargeting funnels, and intent-based bidding rules
What is Included
- •Ad account setup, pixel/CAPI instrumentation, and tracking validation
- •Weekly campaign optimization, bidding adjustments, and negative keyword audits
- •Creative testing iterations and monthly attribution reporting
Out of Scope / Excluded
- •Ad spend payable directly to media platforms (Google, Meta, LinkedIn)
- •Organic community moderation or direct customer support in ad comments
What We Need From You to Begin
- Access to ad accounts, Google Tag Manager, and Google Analytics
- Defined customer lifetime value benchmarks and target acquisition metrics
- Approval turnaround on new campaign copy and creative angles
Frequently Asked Questions
How do you handle cookie decay and tracking loss?
We deploy server-side Conversion APIs (Meta CAPI, Google Enhanced Conversions) that stream verified purchase and lead events directly from your backend to ad networks.
What is the minimum recommended media budget?
We recommend a media spend adequate to generate statistically significant conversion volumes in your industry, typically evaluated during discovery.
Intended Business Purpose
Establish scalable, measurable customer acquisition channels with verified server-side attribution.
Tooling & Technical Stack
Scope-Based Pricing
We provide fixed, transparent estimates based on concrete deliverables or structured monthly allocations. No hidden change fees or vague estimates.
Ready to scope this initiative?
Schedule an exploratory scoping call with a senior practitioner to review your requirements.
Discuss media acquisition